From tackling a major app redesign – to finalizing our logo – and filming for our commercial, this was a big week for Civica. The redesign improved usability and elevated our app. Meanwhile, the commercial shoot gave us hands-on experience, and tested our problem-solving skills.

App Redesign: Streamlined and User-Centered

For the app redesign, we focused on restructuring pages to create a smoother user experience. The navigation bar was simplified to avoid competing with key information on the page and to prevent distractions for the users. The home page was also redesigned with a new layout that presents key information clearly, minimizing visual clutter. We chose a simplified color scheme that’s visually calming, enhancing readability and reflecting the supportive nature of our app. We designed new profile, login, and signup pages, which helped visualize a more complete user experience. Additionally, our logo design was finalized; The new logo captures the app’s supportive focus, giving us a unified visual identity that represents our mission.

Filming Our Commercial: Lessons Learned on Set

Our team also spent a couple days filming scenes for our app’s commercial, and it was an incredible learning experience! From mastering camera settings to struggling with the gimbal stabilizer, we were constantly troubleshooting and adapting on the spot. Despite some technical struggles, the shoot was fun and gave us a chance to collaborate in a new way. Working together on set showed us the importance of planning and problem-solving in a fast-paced environment. The footage captured will bring our app to life and let us tell Civica’s story in an engaging, visual way.

Reflection and Next Steps

With the redesign, new logo, and commercial footage, this week has solidified our app’s professional feel and prepared us for the next phase. We’re looking forward to editing the commercial and further building the app's functionality.