Week 3 | Competitor Analysis, User Research, and Project Structure

Cover Image for Week 3 | Competitor Analysis, User Research, and Project Structure
Civica Team
Civica Team

We conducted competitor and user research, created survey questions, and developed a sitemap to structure Civica’s flow and ensure the app meets user needs.

Competitor Analysis

This week, we delved into competitor research to better understand the existing legal aid platforms and how Civica could differentiate itself. We identified a few key competitors and examined their features, strengths, and shortcomings. Our goal was to find gaps in their offerings that we could fill with Civica. This analysis helped us refine our approach and reinforced our commitment to building an app that’s both user-friendly and accessible, with a focus on legal empowerment.

competitive analysis for our competitor, Rise | Women's Legal Centre

Survey Questions

We created a set of survey questions to gather more data from potential users. These questions were designed to uncover specific legal concerns, the types of resources they look for, and how likely they would be to use an app like Civica. There were also a few design related questions to help gain insight on where to start with the creative ideation. This survey will be crucial in shaping the direction of our app, ensuring it meets the needs of those who need it most.

User Research

The user research entailed secondary research that would supplement our survey results and insights. As the data rolled in from the survey we identified common pain points that people face when dealing with legal issues, such as confusion over legal processes and the intimidation of legal jargon. At the time this solidified that Civica app would address real-world legal challenges in a meaningful way.

Sitemap

As we cemented the project’s structure, we created a sitemap to outline the app's navigation flow. The sitemap lays out how users will move through Civica, from the homepage to the resources, legal guides, and chatbot feature. This structural map will guide the development team as we move forward with wireframes and design iterations

sitemap features listed in a Figjam note

sitemap for Civica on Figma